It’s been around for decades, which means your typical IPA drinker these days might be some 50-something suburban dad, and he might very well have a Zoomer daughter hell bent on roasting his craft beer affectations on TikTok.Īctually, it’s not a case of might.
But, it’s so often forgotten that craft beer is hardly a new phenomenon. When one thinks of a typical craft beer drinker, it’s easy to conjure the lazy stereotype of a bearded and whip-thin big-city millennial who wears cool vintage T-shirts and has a fondness for the latest and greatest hazies. “Yes citrus and hoppy… no dad I’m not sure why your check in isn’t working” #fyp #untappd
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